Re-Value Your Waterfront Campaign launched in Cascais!
The Re-Value Study Visit in Cascais (7–9 October 2025) marked the official launch of the Re-Value Your Waterfront campaign - a creative call for European cities to rethink their waterfronts.
To kick things off, participants received a Re-Value SeaTowel: a 100% upcycled towel made from marine plastic collected by fishermen and transformed into SEAQUAL® yarn, combined with recycled cotton.
More than a gift, the SeaTowel symbolises Re-Value’s commitment to circular innovation and environmental responsibility - and it’s already inspiring cities to share their own waterfront stories.
Stay tuned as the Re-Value Your Waterfront campaign travels across Europe – and take part yourself! Share your waterfront story with the Re-Value SeaTowel and join the #ReValueYourWaterfront campaign.
Learn more about the campaign and download the Toolkit here.
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