Re-Value Your Waterfront
New Re-Value Communications Campaign
In support of the European Commission's 100 Climate-Neutral Cities Mission, the Re-Value project is launching a social media campaign titled "Re-Value Your Waterfront.”
Running from 7 October 2025 to September 2026, the campaign calls on European cities and communities to rethink their urban planning and design practices to make their waterfronts more sustainable, inclusive, and resilient.
Re-Value cities are invited to share their waterfront stories (the good, the bad and the ugly) calling other European waterfront cities to do the same and ultimately raise awareness among key urban decision-makers at both the local and EU level.
To kick-off and promote the campaign, participants of the Cascais Study Visit (7-9 October 2025) will receive a Re-Value SeaTowel.
SeaTowel works with a global network of fishermen who collect plastic from the sea during fishing. They then transform the plastic into RPET yarn named SEAQUAL and combine it with recycled cotton to make 100% recycled towels. The SeaTowel mission and product align very well with the values of the Re-Value project, going far beyond a typical promotional gift and reinforcing the themes of environmental responsibility and circular innovation embraced by Re-Value.
We invite all Re-Value partners and all European waterfront cities representatives to take part in the campaign by following these three simple steps:
- Take a Pictureof the Re-Value SeaTowelin your city’s or other cities' waterfront;
- Share the picture on your own LinkedIn and Instagram accounts using the campaign hashtags and tag the relevant accounts (or send the photo to the Re-Value Comms Team at info [at] revaluecities [dot] comclass="spamspan" so that it can be shared on the Re-Value Cities social media channels);
- Reshare the posts from the Re-Value Cities social media channels (LinkedIn and Instagram) on your own LinkedIn and Instagram accounts, as this supports engagement the most.
To support your participation, you can find sample texts for Instagram and LinkedIn posts, as well as suggested hashtags and accounts to tag in the downloadable toolkit below.
The sole responsibility for the content of this website lies with the project and in no way reflects the views of the European Union.